About Us

For nearly five decades, PLM Optometrists has been dedicated to providing exceptional eye care to our community.

Today's Partnership

Although originally founded by Pirie, Lorimer & Morris, today PLM Optometrists continues as a partnership of four skilled & passionate optometrists: Lynsey McAllister, Elaine Roberts, David Cummins and Fiona Adamson (all seen above, L to R). Each partner brings their own expertise and perspective to our practice, united by a shared commitment to excellence in eye care.

Our Ethos

Since we began over 40 years ago, PLM have remained true to our founding principles while evolving to embrace the latest advances in optometry. What began as a partnership between three passionate opticians has grown into a thriving group of practices that maintain the personal touch & professional standards that have defined us from the beginning.

Our Values

At PLM Optometrists, we believe in three core values:

Clinical Excellence

Our optometrists are skilled professionals who stay up to date with the latest clinical techniques and technology, delivering advanced and reliable eye care at every visit.

Quality Products

We carefully select eyewear and lenses from trusted brands, ensuring every product meets our standards for durability, comfort, performance, and timeless style.

Personalised Service

We take the time to understand your individual needs and lifestyle, so we can offer tailored advice and care that truly supports your long-term eye health.

Simply the best opticians around. I have been a customer for a few years now and the service is excellent!

Established and run by experienced optometrists in Fife.

PLM Optometrists is a locally owned group of five independent optical practices based across Fife. Established and run by experienced optometrists, we pride ourselves on delivering the highest standard of eye care with a personal touch. Every member of our team is passionate about helping you protect and maintain your vision, using the latest technology and clinical expertise.

Ready to book an appointment?

Whether you have a question about our services or would like to speak to your local practice, our team is here to help. Get in touch today to book your appointment.